Jan 2013 TO AUG 2016
Auckland institute of Studies (AIS) is one of the leading PTEs in New Zealand. My role included leading and managing staff from 3 to a group of 6 and more the 350 + B2B clients. Captured a 131% expansion in sales, achieved during a period of overall decline in the international sales, Led South Asian marketing campaign comprised of trade show, ENZ education fairs, India NZ trade associations, media and promotions.
• Domestic & International visits, meeting and market intelligence updates received and provided to ensure good business relation with key stake holder or Govt bodies such as ENZ, ATEED, TNZ, INZ and World Wide Clients (agents).
• Develop the annual sales plan, digital marketing strategy planning, including in- country and offshore activities.
• Organised various events to gain publicity and brand awareness. Created and implemented a lifecycle marketing programme to generate leads and retention and cross-sell initiatives.
• Working NZ Trade and Enterprise - Create and Implement Domestic and International marketing functions, International promotional, Public Relation, Clients and Vendor Relations.
• Make policies and plans for the advertising, sales and marketing activities, develop new products and services using market research data by delivering customer and market segmentation and competitor research.
• Developing training programs and marketing plans for the clients. Partnership CRM to effectively plan and deliver on the Client Partnerships Management Plan & review website content quarterly
• Prepare an annual Recruitment and price plan in consultation with key stakeholders in External Relations, Colleges and International Office.
• Developed and executed major Facebook, Twitter, YouTube and web campaigns within budget and scope of Online objectives.
• Handled allocation of $100,000 marketing budget, including advertising, print collateral, trade shows and seminars, and services from an advertising company and a PR company.
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Reference
Kimberly Change | 021 041 6316
Kimberlyc@ais.ac.nz | Marketing Manager | Auckland Institute of Studies
