JAN 2010 TO FEB 2013
Key responsibility to provide leadership in efficient and focused sales and marketing strategies. Develop and analyse integrated marketing programs that drive new revenue to the business, direct marketing, social media, advertising, email marketing and web channels.
•Design and develop content and marketing plan that drive brand awareness and increase in Sales.
•Manage the online, community radio & newspaper advertising and conference program including speaking engagements and webinars.
•Demonstrate capability in e-Marketing, including managing and reporting on digital marketing campaigns and social media.
•Manage the day to day marketing and sales operation of the enquiry management system to ensure timely and appropriate responses.
•Design Events, including venue selection, logistics, budgets, event-related communications, collateral development, trade-stand creation in line with corporate branding
•Develop in-market reporting, identifying trends, sector changes and opportunities.
•Generate new leads, including marketing-qualified leads, by converting website traffic through calls-to-action, landing pages, and lead generation content.